—Marketing & Campaign Strategist | Digital, Brand & Growth Marketing
Karen Kuhlman
Hi, I’m Karen. I’m a marketing strategist and creative professional with 10+ years of experience developing integrated marketing campaigns for healthcare organizations and nonprofits.
I specialize in brand development, storytelling-driven campaigns, and multi-channel marketing across email, web, social media, and print.
Currently I lead marketing for Martha’s Vineyard Community Services, supporting fundraising campaigns that generate nearly $1M annually.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Nonprofit Marketing Campaigns
At Martha’s Vineyard Community Services, I lead marketing strategy and creative production for a multi-program nonprofit organization. My work includes fundraising campaign branding, email marketing, social media promotion, event marketing, and print materials supporting initiatives that generate nearly $1M annually.
Healthcare Brand Development
During my time working in healthcare marketing, I’ve had the opportunity to develop brands, launch products, and create integrated marketing campaigns from the ground up.
Digital Marketing & Independent Projects
II’ve also worked on a variety of independent digital marketing and web projects, including designing and developing the official website for Survivor personality Jonny Fairplay. The site reached page one of Google search results through targeted SEO and content optimization.
MVCS Marketing & Fundraising Campaigns
I lead marketing strategy and creative production for Martha’s Vineyard Community Services, developing integrated campaigns across email, print, social media, and event promotion. My work supports major fundraising initiatives and community programs, helping communicate the organization’s impact across the Island.
Case Study
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— New Product Line: Ready-To-Eat Healthy Food
JUST FOR YOU
JUST FOR YOU
At Horizons, I help market weight loss programs. Because of the dynamic nature of the office we are constantly expanding. One of those expansions is Just For You, which is a ready-to-eat healthy food line.
Many people struggle with cooking and sticking to a diet, so with Just For You they can buy healthy food directly from us. The first stage to this launch is a juice line. I designed the logo and a mockup for how the juices will look (with labels) once produced.
FACEBOOK ADS
biapelle
— Product Rebranding: Hormone Therapy
Biapelle
Brochures
Part of the product launch was designing an educational brochure. We decided to create segmented versions of the brochure in order to better target audiences at trade shows and fairs.
Dr. Harris
Part of our marketing strategy for BiaPelle was to market Dr. Harris himself. I photographed him, designed a poster for the office, and created an Instagram account for him
I also prepared Dr. Harris’ application to become a 2018 TEDxDayton speaker and helped write his talk that, as of April 2020, has over 2.5 million views on YouTube.
— Ecommerce: personal Etsy shop
WHISKER RUNWAY
Having previously operated a successful typography print Etsy store, I decided to switch it up and start a new business fit for the feline enthusiast I am. I noticed that the cat bow tie market was saturated with dog bow ties, labeled for cats as an afterthought.
So I created Whisker Runway, which is a line of cat bow ties that are appropriately sized for cats. I did all the branding and design, and marketed it successfully on Instagram. Whisker Runway bow ties can be found in cat cafes and cat-only veterinary clinics around the country.
— New Product Line: Vitamin Injection
BIAcut
Another expansion to the wellness part of the business was the launch of BiaCut. I was a part of all the marketing meetings for the creation and launch of this product. I also created the logo, did all the photography, and created all the marketing materials for the product.
3 babies &
A Cat
My coworkers and I really enjoyed the projects we were doing for work, so we decided to expand and take on some outside projects. We offered design & photography services, marketing & social media advice, as well as web design.
Louisville Links
I created this website with a members-only section along with member restricted content. I also programmed a Google Sheet for members to log their volunteer hours.
Found My Way
I designed the logo and branding for this organization in addition to the website. I incorporated a way for people to make donations and t-shirt purchases.
ILLUSTRATIONS
Let’s work together
Contact
karenrkuhlman@gmail.com
+1 (937) 660-4693
SKype
karenrkuhlman